AI is Shaking Up the Food Industry with Andreas Duess
Andreas Duess is the founder of 6 Seed Consulting, an AI-driven agency specializing in consumer packaged goods for the food industry. In this episode, we dive into how Andreas leverages cutting-edge AI and data insights to tackle the staggering 82% failure rate of new food products, going beyond the surface-level analytics to bridge the gap between what consumers say and what they actually do. We explore everything from digital focus groups to AI transforming agricultural practices. If you’re ready for a behind-the-scenes look at how AI is quietly reshaping every bite from farm to table, this episode is your must-listen menu.
Show Notes
EPISODE COVERS:
1. AI transforming the food industry landscape
2. Understanding the "say-do gap" in data
3. Observational data vs. self-reported habits
4. AI-powered digital focus groups and personas
5. Creating digital twins for consumer insights
6. Accuracy of AI-generated consumer personalities
7. Enhancing product development with observed behaviors
8. AI innovation solving food waste issues
9. Personalized product design for Ozempic patients
10. AI's role from farm to table
11. Integrating AI into business workflows
12. AI assistance in marketing and rebranding
13. Utilizing ChatGPT and custom GPTs
14. AI-powered mentorship for food startups
15. AI as a collaborative business "coworker"
TIMELINE:
00:00 AI Solutions for Food Industry Failures
05:25 Focus Group Reality vs. Viewer Preferences
08:06 AI's Remarkable Emotional Depth
11:07 AI's Transformative Role in Innovation
16:54 Improving Awkward Email Communication
19:25 Gluten-Free Cheese Puff Campaign
23:29 Startup Mentor App Overview
24:24 App as Supportive Companion
AI in the food industry, precision agriculture, food safety, recipe creation, supply chain management, consumer packaged goods (CPG), data insights, digital focus groups, observed data, social media data, AI personas, product development, failure rate of food products, Seydoux Gap, food delivery data, credit card data, smart fridge data, restaurant menu data, personalized marketing, innovation in food, Ozempic patient products, high fiber foods, protein-rich foods, climate impact of crops, startup AI implementation, co-working with AI, ChatGPT, AI-powered mentor app, GocPG, air fryer snacks, food entrepreneurship